Prompt:

Analyze the fresh pet food market and give a recommendation on if and how Purina should enter it.

Insight:

Despite the health benefits of fresh pet food, consumers hesitate to switch to fresh and frozen pet food because of the loss of convenience, price, and visual and social stigmas.

Solution:

Partner with Hello Fresh to create a fresh pet food subscription-based delivery service that utilizes Hello Fresh's distribution network and Purina pet products and pet food recommendation technology to create a one-stop shop for food for you and your pet. Targeting the overlap in the biggest consumer segments of Purina (pet owners) and Hello Fresh (families) to provide a service that creates profit for both companies in the partnership.